Updated: Aug 5, 2020
Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines. He is a former Facebook and Instagram Executive in Canada, where he was a founding team member and helped build the brand globally. His 20-year career has been focused on technology, digital media, enterprise marketing, and strategy. Alfredo is also an Industry Professor in the Strategic Management Area of the DeGroote School of Business at McMaster University. He currently sits on the board of directors of the West Neighbourhood House, the Advisory Board at the University of Waterloo, the Advisory Board on Innovation at McMaster University and on the Leadership Council at the Institute for Theoretical Physics.