It Business | Facebook Canada reaches out to small business by teaching them to market

"Facebook Canada is reaching out to the small business crowd through a new program called Grand for Good – with the first trial run happening in Toronto.

Running from September to November, Grand for Good will pair up small business owners with teams from 10 Canadian media agencies that use Facebook and social media on a daily basis.

The media agencies, including companies like MEC and MediaCom Canada, will work with small business owners to build a marketing strategy for their Facebook page. An agency will basically take over a small business’ Facebook presence, posting content on its behalf and advertising to users. Then agencies will pass control back to small business owners at the end of November, sharing their strategies and best practices on how to effectively advertise on Facebook."

To read the full article on It Business' website, click here.

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